Catherine Archer
Ph D; M Phil (Public Relations); Postgrad Dip Bus. (Marketing); BA (English)

Lecturer

About me

Dr Catherine Archer is a researcher and lecturer specialising in social media and strategic communications at Murdoch University. Catherine’s current research interests include social media, focusing on influencer relations and ethics, and the blurring of lines between media, marketing, public relations and communication. She has presented on social media to a variety of industry groups including WA public servants and communications consultants.  Catherine has published in academic journals and presented at many international conferences. Prior to working as an academic, Catherine had more than 15 years in industry, working in health services marketing management as well as public relations, communications and consulting.

Teaching area

I teach strategic communication into the  Masters of Communication Management  and my other areas of teaching include social media, media relations, issues and crisis management and campaign management in the Public Relations Programme within the School of Arts.

Units I co-ordinate include

MCM 506 Strategic Communication

PRO 101 Introduction to Social Media

PRO 259 Media relations

PRO 345 Issues and Crisis Management

PRO 307 Campaign Management

Research areas

I am currently researching social media, particularly in the field of blogger relations. I am also researching in teaching scholarship, including internationalisation of the curriculum and work integrated learning.

Current projects

Some of my research, industry and teaching projects include:

I am conducting a research project on behalf of and funded by St John of God Health Care, in partnership with Playgroup WA, into parents’ use of social media, potentially as a mechanism for social support.

I am working with colleagues at Murdoch and Curtin Universities investigating the pedagogical challenges of teaching tertiary students how to use social media within organisations.

As a trans-national lecturer, I am also involved in the online transformation of offerings for Trans National Education in Singapore .

As a member of the Public Relations Institute of Australia’s Educational Committee (EduCom), I am working towards improving university offerings to benefit students, society and industry.

Awards and grants

2016

Internal grant to investigate Singaporean public relations consultants’ use of social media.

2015-2016

A grant from St John of God Health Care, in partnership with St John of God Health Care and Playgroup WA,  to investigate parents’ use of social media as a mechanism for social support.

2013

Curtin Business School Teaching and Learning Award 2013 for ‘Programs that Enhance Learning’

2007

Curtin Business School Teaching and Learning Award 2007. Team Teacher of the Year Commendation

2005

School of Marketing Prize. Best Graduating Student – Postgraduate Diploma in Marketing

1998

Golden Target Award – National and State Gold Award for best Community Communication for Hollywood Private Hospital and GPs – a practical partnership enhanced by education.

1996

Serif Award, for Australia Remembers 1996 Calendar produced as a marketing tool for Hollywood Private Hospital, and awarded in the category of Special Publications. Bronze award in 1996 by the Australian Institute of Professional Communicators, a programme recognising outstanding professional communication.

1995

National Corporate Public Relations Award for Excellence, Highly Commended. Award presented to individual practitioners for achieving excellence in a corporate position. Awarded by the Public Relations Institute of Australia.

1993

Public Relations Project of the Year, for the public relations programme promoting the 1992 Perth Royal Show. Awarded by the Public Relations Institute of Australia (WA)

Events and speaking engagements

Presenter, Cannings Purple (December 2015)

In-house seminar for one of Perth’s largest communications consultancies discussing blogger relations

Presenter, Agricultural Department of WA (June 2015)

In-house seminar for large State Government department discussing blogger relations within the Government

Presenter, Communication Nation: 21st Century Strategic Communication to Institute of Public Administration Australia (WA) (June 2015)

Presenter at seminar for more than 90 WA public servants on best practice in a digital environment, including outreach with digital influencers.

Presenter, Public Relations Institute of Australia, WA Meet the Bloggers (May 2015)

Facilitator and panel member of an evening for practitioners investigating the blogosphere and its impact on public relations practice.

Presenter, Public Relations Institute of Australia National Conference (2014)

Presented academic and practitioner implications of research into bloggers.

Speaker, Media 140 Panel. (2012)

Speaker on an expert panel regarding families’ use of social media.

 Speaker, The Digital Parents Conference (2012)

Speaker on an expert panel on “the radical act of mummy blogging” regarding mothers’ use of social media.

Trainer/executive education, 2011

The Water Corporation

Prepared and delivered a one-day seminar to senior management on Strategic Customer Management and Leadership through CBS Consultancy and Executive Education.

Consultant, 2010

WA Department for Communities.

Researched and presented a seminar to 200 guests (including the Minister for Department for Communities) on “The Influence of the media on parenting.” Conducted with colleague Katharina Wolf.

Professional and community service

Public Relations Institute of Australia (2016)

Member, Educational Committee.

Consultant (pro-bono work) to the Digital Parents Community (2012)

Working with the founder of the Digital Parents Community, and as part of my PhD, I have initiated a research project on the community’s behalf using the Qualtrics survey software.

Publications

Journals

  • Archer, C., Wolf, K., (2016), Teaching strategic communication in precarious times:First-hand insights into a digital, global learning experience, Prism, 13 (ONLINE), 1, .
  • Archer, C., Harrigan, P., (2016), Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations, Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources, 160, 1, pages 67 - 77.
  • Archer, C., Harrigan, P., (2016), Prosumers with passion: Learning what motivates bloggers as digital influencer stakeholders, Prism, 13, 1 (ONLINE), .
  • Pettigrew, S., Archer, C., Harrigan, P., (2016), A Thematic Analysis of Mothers' Motivations for Blogging, Maternal and Child Health Journal, 20, 5, pages 1025 - 1031.
  • Archer, C., Pettigrew, S., Harrigan, P., (2014), A Tale of Power, Passion and Persuasion: Bloggers, Public Relations and Ethics, Asia Pacific Public Relations Journal, 15, 1, pages 37 - 54.

Conference

  • Tombleson, B., Wolf, K., Gallant, L., Archer, C., Desai, R., (2016),Teaching transmedia to millennials: A critical reflection on the embedding of transmedia skills in the communication curriculum,In: Research and Development in Higher Education: The Shape of Higher Education.

Book chapter

 

Archer, C. J. 2013. “Corporate Social Responsibility, Stakeholder Theory and Climate Change: Is Green the New Black for ExxonMobil?.” In Marketing Strategy Casebook, ed. Mark G. Edwards, and Alvin Lee, 9-17. New York, United States of America: Cambridge University Press

 

Journal Articles – Refereed

Archer, C.J. and P. Harrigan (2016). “Show me the money. How bloggers as stakeholders are challenging theories of relationship building in public relations”. Media International Australia Online. 1-11

Wolf, K. and C.J. Archer (2016) In press “Teaching strategic communication in precarious times: First-hand insights into a digital, global learning experience” PRism.

Pettigrew, S, C.J Archer, and P. Harrigan.(2015). “A Thematic Analysis of Mothers’ Motivations for Blogging.” Maternal and Child Health Journal:1-7.

Archer, C.J., S. Pettigrew, and P. Harrigan. (2014). “A tale of power, passion and persuasion: Bloggers, public relations and ethics.” Asia Pacific Public Relations Journal no. 15 (1):37-54.

Wolf, K. and C.J. Archer (2013) “Into the unknown: A critical reflection on a truly global learning experience.” Issues in Educational Research 23 (2): 299-314.

Wolf, K. and C.J. Archer.  (2012) “Shifting online: An exploratory study into PR consultants’ attitude towards new media.” PLATFORM Special Issue May, 2012

De Bussy, N., and C.J Archer. (2006) “Reputation or relationships: what really drives perceptions of employer attractiveness in the health industry?” Asia Pacific Public Relations Journal 6 (2006):

 

Conference Publications and Presentations

Archer, C.J. (2016) Prosumers with passion: The six motivations of mum bloggers. Abstract presented at the Eighth International Forum on Public Relations and Advertising (PRAD) January 2016 Wellington New Zealand.

Wolf K. and Archer C.J. (2016) Teaching strategic communication in precarious times: First-hand insights into a digital, global learning experience. Abstract presented at the Eighth International Forum on Public Relations and Advertising (PRAD) January 2016 Wellington New Zealand.

Archer, C (2014) Sleeping with the ‘frenemy’? Bloggers’ attitudes towards public relations practitioners across the digital divide. Abstract presented at the Public Relations Institute of Australia Conference, November 2014 Brisbane.

Archer, C.J. (2013) A tale of power, passion and persuasion: Public relations, bloggers and ethics. Abstract presented at the Academic Colloquium, Public Relations Institute of Australia, November, 2013.

Archer C.J. and K. Wolf, (2013). ‘Internationalisation of the public relations curriculum: The challenges of learning using global networks” Abstract presented at ANZCA, July 2013, Perth, Western Australia

Archer, C. J. and K. Wolf. (2013). “Guiding an invisible team: a first-hand insight into virtual leadership.” Abstract presented at Teaching and Learning Forum, Feb 7, 2013, Perth, Western Australia.

Wolf, K. and C. J. Archer. (2013). “Managing Ambiguity: A Critical Reflection on a Truly Global Learning Experience.” Paper presented at Teaching and Learning Forum, Feb 7, 2013, Perth, Western Australia.

Wolf, K. and C. J. Archer. (2013). “The key to productive online collaboration: Students’ perspective on effective teamwork tools.” Abstract presented at Teaching and Learning Forum, Feb 7, 2013, Perth, Western Australia.

Archer, C.J. (2013)  “The borderless world according to bloggers: Prosumers tell their side of the communications story.” In proceedings of the World Public Relations  Forum, 2012.

Wolf, K. and C.J. Archer. (2011) “Shifting online: an exploratory study into PR consultants’ attitude towards new media.” In Proceedings of the Australian and New Zealand Communication Association conference, edited by Kerry McCallum, New Zealand: Australian and New Zealand Communication Association, 2011.

Archer, C., and K. Wolf. (2011). “Parenting in the media fast lane: the impact of new and traditional media on Australian mothers of young children.” In Proceedings of the Australian and New Zealand Communication Association conference, edited by Kerry McCallum, New Zealand: Australian and New Zealand Communication Association, 2011.

Ouschan, R, C.J. Archer, and A. Croll (2011). “The impact of service fairness dimensions on female customers’ evaluation of critical incidents.” In Proceedings of Australian and New Zealand Marketing Academy conference, edited by Dale Sanders and Kate Mizerski, Australia: Australian and New Zealand Marketing Academy, 2011.

Archer, C.J., and R. Ouschan. (2011). “Alcohol between the covers: the portrayal of alcohol in online versions of magazines read by young women.” In Proceedings of Australian and New Zealand Marketing Academy conference, edited by Dale Sanders and Kate Mizerski, Australia: Australian and New Zealand Marketing Academy, 2011.

Archer, C.J, R. Ouschan, and A. Croll. (2011). “A multi-industry analysis of service fairness themes from the professional female viewpoint.” In Proceedings of Australian and New Zealand Marketing Academy conference, edited by Dale Sanders and Kate Mizerski, Australia: Australian and New Zealand Marketing Academy, 2011.

Archer, C. (2009). “Internationalisation of the marketing curriculum: desired in theory but what about practice?” In Proceedings of Australian and New Zealand Marketing Academy conference, edited by Dewi Tojib, Australia: Australian and New Zealand Marketing Academy, 2009

Archer, C. (2008). “Integrated marketing communication: what are the barriers to integration?” In Proceedings of Australian and New Zealand Marketing Academy conference 2008, edited by Daniela Spanjaard, Sara Denize and Neeru Sharma, Sydney: University of Western Sydney, 2008.

Archer, C.J. (2008). “The role of social identity theory and employer attractiveness in recruiting workers across generations for healthcare organisations: the case of a major private hospital.” In Engendering leadership through research and practice conference proceedings, edited by Jacquie Hutchinson, 18-27, Australia: University of Western Australia, 2008.

Archer, C.J. (2007) “Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change.” In Proceedings of Australian and New Zealand Marketing Academy Conference 2007, edited by Maree Thyne, Kenneth Deans and Juergen Gnoth, 2873-2880, New Zealand: University of Otago, 2007.

Archer, C.J. (2007) “The role of corporate reputation versus relationships in building employer brand equity: the case of a major private hospital.” In Curtin Business School Doctoral students colloquium 2007, edited by unknown, Curtin University of Technology, Western Australia: Curtin Business School, 2007.

Archer, C.J., and N. De Bussy. (2006). “The Role of Corporate Reputation Versus Relationships in Building Employer Brand Equity: The Case of a Major Private Hospital.” In ANZMAC 2006 Advancing Theory, Maintaining Relevance, edited by -, Queensland: QUT, 2006.

Archer, C.J. (2006). “The role of relationships versus reputation in determining perceptions of employer attractiveness: How employment brand perception is formed in the health industry.” In Curtin Business School Doctorial students colloquium 2006.