Catherine Archer  from Murdoch University in Perth Australia.
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9360 2188

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C.Archer@murdoch.edu.au

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    Dr Catherine Archer
    Ph D; M Phil (Public Relations); Postgrad Dip Bus. (Marketing); BA (English)

    Lecturer

    About me

    I am a researcher and lecturer specialising in social media and strategic communication at Murdoch University. My current research interests include social media, particularly related to families, with a complementary focus on social media influencer relations and ethics, and the blurring of lines between media, marketing, public relations and communication. I have presented on social media to a variety of industry groups including WA public servants and communications consultants.  Prior to working as an academic,I had more than 15 years in industry, working in health services marketing management as well as public relations, communications and consulting.

    Teaching area

    I am the Academic Chair of Strategic Communication within the School of Arts at Murdoch.

    I teach strategic communication into the  Masters of Communication and other areas of teaching include social media, media relations, issues and crisis management and campaign management in the Strategic Communication and Public Relations Programme.

    I currently supervise Honours, Masters and PhD candidates.

    Units I co-ordinate include

    MCM 506 Strategic Communication

    COM101 Social Media

    COM 202 Content Creation

    COM 345 Issues and Crisis Management

    COm 307 Campaign Management

    Research areas

    I am currently researching social media use with a focus on families. My other main research area is social media influencers, public relations practice and related questions of ethics. I am also researching in teaching scholarship, including internationalisation of the curriculum and work integrated learning.

    Current projects

    Some of my research, industry and teaching projects include:

    I recently concluded a research project on behalf of and funded by St John of God Health Care, in partnership with Playgroup WA, into parents’ use of social media, potentially as a mechanism for social support.

    The rise of social media influencers has been a focus of my recent research and I am working with colleagues in Perth, Singapore and Dubai on the impact of social media on the practice of strategic communication.

    I am working with colleagues at Murdoch and Curtin Universities investigating the pedagogical challenges of teaching tertiary students how to use social media within organisations.

    As a trans-national lecturer, I am also involved in the online transformation of offerings for Trans National Education in Singapore .

    As a member of the Public Relations Institute of Australia’s Educational Committee (EduCom), I am working towards improving university offerings to benefit students, society and industry.

    Awards and grants

    2016

    Internal grant to investigate Singaporean public relations consultants’ use of social media.

    2015-2016

    A grant from St John of God Health Care, in partnership with St John of God Health Care and Playgroup WA,  to investigate parents’ use of social media as a mechanism for social support.

    2013

    Curtin Business School Teaching and Learning Award 2013 for ‘Programs that Enhance Learning’

    2007

    Curtin Business School Teaching and Learning Award 2007. Team Teacher of the Year Commendation

    2005

    School of Marketing Prize. Best Graduating Student – Postgraduate Diploma in Marketing

    1998

    Golden Target Award – National and State Gold Award for best Community Communication for Hollywood Private Hospital and GPs – a practical partnership enhanced by education.

    1996

    Serif Award, for Australia Remembers 1996 Calendar produced as a marketing tool for Hollywood Private Hospital, and awarded in the category of Special Publications. Bronze award in 1996 by the Australian Institute of Professional Communicators, a programme recognising outstanding professional communication.

    1995

    National Corporate Public Relations Award for Excellence, Highly Commended. Award presented to individual practitioners for achieving excellence in a corporate position. Awarded by the Public Relations Institute of Australia.

    1993

    Public Relations Project of the Year, for the public relations programme promoting the 1992 Perth Royal Show. Awarded by the Public Relations Institute of Australia (WA)

    Events and speaking engagements

    Speaker, Careers Masters Class, Murdoch (March 2019).

    Speaker on personal branding – its rise, potential and pitfalls, to career counsellors and high school teachers.

    Speaker, Asia Pacific Public Relations Educators Network, Malaysia (February 2019).

    Conference presentation on use of Facebook in elections.

    Speaker, Arab Social Media Influencers Summit, Dubai, UAE (December 2018).

    Speaker on ethics and regulation of social media influencers and personal branding, collaborating with Murdoch colleague Joseph Nalloor in Dubai. Organised by Dubai Press Club.

    Speaker, WACCM Building Bridges:  Media and Cultural Industries and University Research (November 2018)

    Speaker on how to build bridges and collaborate on research with industry.

    Invited keynote speaker, Playgroup WA AGM. (October 2018).

    Speaker on my research into social media use by mothers of young children.

    Organiser and host/educator, ‘Social  Media Strategy’, a full-day workshop for Singapore Murdoch alumni, (May 2018).

    Speaker, CNN, Jakarta, Indonesia on Social Media Influencer ethics (March 2018).

    Speaker, ‘Cyberworlds in Asia Pacific’, Google Asia Pacific, (August 2017).

    Speaker on panel, re Australian mothers’ use of social media and its related impact on their children

    Speaker, Social Impact Festival, University of WA, (July 2017).

    Speaker on panel re Social media and mothers of young children: The social impact of virtual community

    Speaker and chair/host, “Be Online or Be Outlawed” by Advancing Western Australian Research Education (AWARE), (November 2016).

    Panel chair/host regarding academics’ use of social media.

    Speaker, Mayo Clinic Social Media in Health Summit, Melbourne, (November 2016).

    Speaker on mothers’ use of social media.

    Presenter, Cannings Purple (December 2015)

    Invited to present an in-house seminar for one of Perth’s largest communications consultancies discussing blogger relations

    Presenter, Agricultural Department of WA (June 2015)

    Invited to present in-house seminar for large State Government department discussing blogger relations within the Government

    Presenter, Communication Nation: 21st Century Strategic Communication to the Institute of Public Administration Australia (WA) (June 2015)

    Invited presenter at a seminar for more than 90 WA public servants on best practice in a digital environment, including outreach with digital influencers.

    Presenter, Public Relations Institute of Australia, WA Meet the Bloggers (May 2015)

    Facilitator and panel member of an evening for practitioners investigating the blogosphere and its impact on public relations practice.

    Presenter, Public Relations Institute of Australia National Conference (2014)

    Presented academic and practitioner implications of research into bloggers.

    Speaker, Media 140 Panel. (2012)

    Speaker on an expert panel regarding families’ use of social media.

     Speaker, The Digital Parents Conference (2012)

    Speaker on an expert panel on “the radical act of mummy blogging” regarding mothers’ use of social media.

    Trainer/executive education, 2011

    The Water Corporation

    Prepared and delivered a one-day seminar to senior management on Strategic Customer Management and Leadership through CBS Consultancy and Executive Education.

    Consultant, 2010

    WA Department for Communities.

    Researched and presented a seminar to 200 guests (including the Minister for Department for Communities) on “The Influence of the media on parenting.” Conducted with colleague Katharina Wolf.

    Professional and community service

    WA Communication, Culture and Media Group ( 2018-present)

    Member of the steering committee for this group. WACCM is the WA Communication, Culture and Media group, set up by the four main WA universities (Curtin, ECU, Murdoch, Notre Dame and UWA) to improve networking and develop our research environment.

    MindFrame (2017-present)

    Member of the Mindframe Journalism and Public Relations Educators’ Advisory Group Meeting. Mindframe is a national program supporting safe media reporting, portrayal and communication about suicide, mental ill-health and alcohol and other drugs.

    Mindframe is managed by Everymind and is funded by the Australian Government’s Department of Health under the National Suicide Prevention Leadership and Support Program.

    Public Relations Institute of Australia (2016-present)

    Member, Educational Committee.

    Murdoch School of Arts Research Committee (2017-present)
    Member of the School of Arts Research Committee

    Co-Chair, Honours, School of Arts (2016-2017)

    Digitising Early Childhood Conference (2017, 2018)

    Member of the organising committee for the conference

    Consultant (pro-bono work) to the Digital Parents Community (2012)

    Working with the founder of the Digital Parents Community, and as part of my PhD, I initiated a research project on the community’s behalf using the Qualtrics survey software.

    Doctoral and masters supervisions

    I am currently supervising Honours, Masters and PhD student

     

    Publications

    Chapters

    • Archer, C., (2019),Pre-schooler as brand extension: A tale of Pixies Bows and birthdays.,In: Digitising Early Childhood, Cambridge Scholars Publishing, pages 58 to 73.

    Journals

    • Archer, C., (2019), How influencer mumpreneur bloggers and everydaymums frame presenting their children online, Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources, 170, 1, pages 47 - 56.
    • Wolf, K., Archer, C., (2018), Public relations at the crossroad, The need to reclaim core public relations competencies in digital communication, Journal of Communication Management, 22, 4, pages 494 - 509.
    • Archer, C., Kao, K., (2018), Mother, baby and Facebook makes three: does social media provide social support for new mothers?, Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources, 168, 1, pages 122 - 139.
    • Archer, C., Wolf, K., Kao, K., (2017), Engaged and/or enraged: The perils of innovative digital engagement around health issues, Asia Pacific Public Relations Journal, 18, , pages 85 - 101.
    • Archer, C., Wolf, K., (2016), Teaching strategic communication in precarious times:First-hand insights into a digital, global learning experience, Prism, 13 (ONLINE), 1, pages 1 - 12.
    • Archer, C., Harrigan, P., (2016), Prosumers with passion: Learning what motivates bloggers as digital influencer stakeholders, Prism, 13, 1 (ONLINE), pages 1 - 14.
    • Archer, C., Harrigan, P., (2016), Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations, Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources, 160, 1, pages 67 - 77.
    • Pettigrew, S., Archer, C., Harrigan, P., (2016), A Thematic Analysis of Mothers' Motivations for Blogging, Maternal and Child Health Journal, 20, 5, pages 1025 - 1031.
    • Archer, C., Pettigrew, S., Harrigan, P., (2014), A Tale of Power, Passion and Persuasion: Bloggers, Public Relations and Ethics, Asia Pacific Public Relations Journal, 15, 1, pages 37 - 54.

    Conference

    • Tombleson, B., Wolf, K., Gallant, L., Archer, C., Desai, R., (2016),Teaching transmedia to millennials: A critical reflection on the embedding of transmedia skills in the communication curriculum,In: Research and Development in Higher Education: The Shape of Higher Education.

    Book chapter

     

    Archer, C. J. 2013. “Corporate Social Responsibility, Stakeholder Theory and Climate Change: Is Green the New Black for ExxonMobil?.” In Marketing Strategy Casebook, ed. Mark G. Edwards, and Alvin Lee, 9-17. New York, United States of America: Cambridge University Press

     

    Journal Articles – Refereed

    Archer, C.J and Kao, K-T (2018) “Mother, baby and Facebook makes three: Does social media provide social support for new mothers?” Media International Australia Online

    Archer, C.J. and P. Harrigan (2016). “Show me the money. How bloggers as stakeholders are challenging theories of relationship building in public relations”. Media International Australia Online. 1-11

    Wolf, K. and C.J. Archer (2016) In press “Teaching strategic communication in precarious times: First-hand insights into a digital, global learning experience” PRism.

    Pettigrew, S, C.J Archer, and P. Harrigan.(2015). “A Thematic Analysis of Mothers’ Motivations for Blogging.” Maternal and Child Health Journal:1-7.

    Archer, C.J., S. Pettigrew, and P. Harrigan. (2014). “A tale of power, passion and persuasion: Bloggers, public relations and ethics.” Asia Pacific Public Relations Journal no. 15 (1):37-54.

    Wolf, K. and C.J. Archer (2013) “Into the unknown: A critical reflection on a truly global learning experience.” Issues in Educational Research 23 (2): 299-314.

    Wolf, K. and C.J. Archer.  (2012) “Shifting online: An exploratory study into PR consultants’ attitude towards new media.” PLATFORM Special Issue May, 2012

    De Bussy, N., and C.J Archer. (2006) “Reputation or relationships: what really drives perceptions of employer attractiveness in the health industry?” Asia Pacific Public Relations Journal 6 (2006):

     

    Conference Publications and Presentations

    Archer, C.J. (2016) Prosumers with passion: The six motivations of mum bloggers. Abstract presented at the Eighth International Forum on Public Relations and Advertising (PRAD) January 2016 Wellington New Zealand.

    Wolf K. and Archer C.J. (2016) Teaching strategic communication in precarious times: First-hand insights into a digital, global learning experience. Abstract presented at the Eighth International Forum on Public Relations and Advertising (PRAD) January 2016 Wellington New Zealand.

    Archer, C (2014) Sleeping with the ‘frenemy’? Bloggers’ attitudes towards public relations practitioners across the digital divide. Abstract presented at the Public Relations Institute of Australia Conference, November 2014 Brisbane.

    Archer, C.J. (2013) A tale of power, passion and persuasion: Public relations, bloggers and ethics. Abstract presented at the Academic Colloquium, Public Relations Institute of Australia, November, 2013.

    Archer C.J. and K. Wolf, (2013). ‘Internationalisation of the public relations curriculum: The challenges of learning using global networks” Abstract presented at ANZCA, July 2013, Perth, Western Australia

    Archer, C. J. and K. Wolf. (2013). “Guiding an invisible team: a first-hand insight into virtual leadership.” Abstract presented at Teaching and Learning Forum, Feb 7, 2013, Perth, Western Australia.

    Wolf, K. and C. J. Archer. (2013). “Managing Ambiguity: A Critical Reflection on a Truly Global Learning Experience.” Paper presented at Teaching and Learning Forum, Feb 7, 2013, Perth, Western Australia.

    Wolf, K. and C. J. Archer. (2013). “The key to productive online collaboration: Students’ perspective on effective teamwork tools.” Abstract presented at Teaching and Learning Forum, Feb 7, 2013, Perth, Western Australia.

    Archer, C.J. (2013)  “The borderless world according to bloggers: Prosumers tell their side of the communications story.” In proceedings of the World Public Relations  Forum, 2012.

    Wolf, K. and C.J. Archer. (2011) “Shifting online: an exploratory study into PR consultants’ attitude towards new media.” In Proceedings of the Australian and New Zealand Communication Association conference, edited by Kerry McCallum, New Zealand: Australian and New Zealand Communication Association, 2011.

    Archer, C., and K. Wolf. (2011). “Parenting in the media fast lane: the impact of new and traditional media on Australian mothers of young children.” In Proceedings of the Australian and New Zealand Communication Association conference, edited by Kerry McCallum, New Zealand: Australian and New Zealand Communication Association, 2011.

    Ouschan, R, C.J. Archer, and A. Croll (2011). “The impact of service fairness dimensions on female customers’ evaluation of critical incidents.” In Proceedings of Australian and New Zealand Marketing Academy conference, edited by Dale Sanders and Kate Mizerski, Australia: Australian and New Zealand Marketing Academy, 2011.

    Archer, C.J., and R. Ouschan. (2011). “Alcohol between the covers: the portrayal of alcohol in online versions of magazines read by young women.” In Proceedings of Australian and New Zealand Marketing Academy conference, edited by Dale Sanders and Kate Mizerski, Australia: Australian and New Zealand Marketing Academy, 2011.

    Archer, C.J, R. Ouschan, and A. Croll. (2011). “A multi-industry analysis of service fairness themes from the professional female viewpoint.” In Proceedings of Australian and New Zealand Marketing Academy conference, edited by Dale Sanders and Kate Mizerski, Australia: Australian and New Zealand Marketing Academy, 2011.

    Archer, C. (2009). “Internationalisation of the marketing curriculum: desired in theory but what about practice?” In Proceedings of Australian and New Zealand Marketing Academy conference, edited by Dewi Tojib, Australia: Australian and New Zealand Marketing Academy, 2009

    Archer, C. (2008). “Integrated marketing communication: what are the barriers to integration?” In Proceedings of Australian and New Zealand Marketing Academy conference 2008, edited by Daniela Spanjaard, Sara Denize and Neeru Sharma, Sydney: University of Western Sydney, 2008.

    Archer, C.J. (2008). “The role of social identity theory and employer attractiveness in recruiting workers across generations for healthcare organisations: the case of a major private hospital.” In Engendering leadership through research and practice conference proceedings, edited by Jacquie Hutchinson, 18-27, Australia: University of Western Australia, 2008.

    Archer, C.J. (2007) “Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change.” In Proceedings of Australian and New Zealand Marketing Academy Conference 2007, edited by Maree Thyne, Kenneth Deans and Juergen Gnoth, 2873-2880, New Zealand: University of Otago, 2007.

    Archer, C.J. (2007) “The role of corporate reputation versus relationships in building employer brand equity: the case of a major private hospital.” In Curtin Business School Doctoral students colloquium 2007, edited by unknown, Curtin University of Technology, Western Australia: Curtin Business School, 2007.

    Archer, C.J., and N. De Bussy. (2006). “The Role of Corporate Reputation Versus Relationships in Building Employer Brand Equity: The Case of a Major Private Hospital.” In ANZMAC 2006 Advancing Theory, Maintaining Relevance, edited by -, Queensland: QUT, 2006.

    Archer, C.J. (2006). “The role of relationships versus reputation in determining perceptions of employer attractiveness: How employment brand perception is formed in the health industry.” In Curtin Business School Doctorial students colloquium 2006.