Ms. Maeve Berry
MA in Public Relations

Lecturer in Strategic Communication

About me

I hold a Master of Arts in Public Relations from the Dublin Institute of Technology (Ireland). I intend to embark on a PhD and am in the process of finalising a PhD research topic in the area of digital health communication with the view to enrol in the next twelve months.

I have extensive strategic communications experience in Ireland and Australia over the past eleven years. Before moving to Perth in 2014, I was principal of one of Ireland’s leading boutique strategic communications consultancies, MBPR, which was a leader in social media and web communication. I have held the role of Account Director in one of Perth’s longest established public relations agencies. I continue to  run my own strategic communications consultancy.

Prior to my current position, I held the position of Associate Lecturer in Communications in Murdoch University’s School of Arts for over two years and was employed as a tutor on the postgraduate web communication program.

I was engaged to bolster the digital communication offerings in Murdoch’s Public Relations and Web Communication majors and the new suite of postgraduate communication courses (Master of Communication Management; Graduate Diploma in Web Communiciation; Graduate Diploma in Health Communication).

Teaching area

I am a member of the public relations, health communication and web communication teams. I teach at both undergraduate and postgraduate levels. The undergraduate courses I teach on are also taught offshore in Singapore and Dubai.

One contemporary teaching approach that I have supported my colleagues Renae Desai and Mark Cypher in is the development of MESH (which stands for Media Showcase). MESH is a novel work-integrated learning experience for students working with external clients. MESH offers a real-world teaching space complete with a simulated professional working office environment. I am currently responsible for steering MESH over the next year, along with my role as managing consultant of MESH. In this role, I facilitate a student consultancy service through the Murdoch University School of Arts, with the primary focus on providing students with the opportunity to work on client projects within the curriculum as a key part of their professional learning experience.

Research areas

Conference presentation:

2016, Desai, R. and Berry, M., ‘Health communication in the digital age: HIV/AIDS, Dr Google and PR’, presentation to Public Relations Institute of Australia Academic Forum, Sydney.

Dissertations:

2006, Berry, M. ‘Gender in Public Relations – Are the scales tipped?’, dissertation towards Master of Arts in Public Relations, Dublin Institute of Technology.

2005, Berry, M. ‘The diverging role of Women in German Society from Weimar to Wirtschftswunder’, dissertation towards Bachelor of Arts in Applied Languages, Institute of Technology, Tallaght.

Research contributor:

Pro-Health Application, Institute for Immunology and Infectious Diseases.                                                                            

Australian Asbestos Network website.

Current projects

2018, Macey, D. and Berry, M., ‘The impact of promotion of annual influenza vaccination on uptake among student health care workers at Murdoch University’. (Ethics approval sought, approval pending)

Events and speaking engagements

2017, Panel Chair, ‘Gender and the Everyday’ Conference, WA Communication Culture and Media, Perth.

2016, Guest Speaker, ‘Preparing for Practice’, Royal Australasian College of Surgeons, Perth.

2015, Guest Speaker, ‘Emerging Leaders Forum’, Public Relations Institute of Australia, Perth.

 

Publications